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Digital Marketing: What is Digital Marketing and Why Your Business Needs It Today

B2C Digital Marketing

If your company works according to the B2C principle (business for the consumer), the digital marketing strategy will be different. All your efforts should be aimed at attracting people to your site and so that later they become your customers, bypassing direct contact with the seller.

However, do not forget to consider the price category of your product. It largely determines the digital marketing strategy.

B2C marketing does not require that all efforts be devoted to traditional lead generation. A more logical tactic is to create an accelerated “client path”. This means optimizing the process itself from the moment a client logs on to the site until they make a purchase.

For B2C companies, channels such as email marketing, Facebook, Instagram, and Pinterest are more valuable than LinkedIn’s business-oriented platforms.