Knowing how much Internet is available now, will you believe me if I say that the number of people joining the World Wide Web is growing daily?
In fact, only in the last three years the number of “regular” users among the adult audience has increased by 5%.
The Internet has significantly changed and continues to change the way people live and the way they make decisions. Shopping methods are no exception.
Life smoothly flows into online. This means that offline marketing is already less effective. Marketing today takes a different form, using digital technology.
The goal of marketing has always been to meet with the target audience at the right time and place. Therefore, today you need to meet her where she lives – on the Internet.
Therefore, if you are not yet using digital marketing tools in your business, now is the time to reconsider your approach to promoting your business and adopt tools that help you do business online.
What is digital marketing?
Digital marketing is a set of marketing activities using various digital tactics tools and communication channels to communicate with the target audience where potential customers spend most of their time online.
There are a number of tactics and tools that relate to the concept of digital marketing. This is the company’s website itself and the digital marketing channels – online channels for promoting and attracting customers: SEO, online advertising, email marketing, sales funnel, content marketing, teaser advertising, SMM, etc.
A business that uses different channels of digital marketing has the opportunity to interact with the target audience much more efficiently and on time, thereby constantly increasing the number of new customers and audience loyalty to the brand.
Tactics and examples of digital marketing (digital marketing)
The best digital marketing professionals have a clear idea of how each digital marketing campaign supports the company’s overall goals as part of brand promotion. And depending on the goals of their marketing strategy, marketers can expand the scale of their campaigns using both paid and free channels.
For example, a content marketer can write a series of blog posts to help generate leads based on a new e-book recently released by the company.
A marketer specializing in social media promotion (SMM manager) will “promote” these blog posts through paid and organic publications in company profiles.
An email marketer will compose letters that describe the company in more detail and send them to those who have downloaded the same e-book.
I’ll talk about all the specializations of digital marketers a bit later.
In short, I’ll give you the most common tactics of digital marketing, as well as the channels that each of them uses.
Search Engine Optimization (SEO)
Search engine optimization of your site (aka SEO optimization) will help it to occupy higher positions in search results. This increases the amount of organic (free) traffic.
SEO Tools :
- Web sites;
This term implies the creation and promotion of content in order to increase brand awareness, increase traffic, communicate with the target audience, generate leads and attract new customers.
Channels for implementing a content marketing strategy:
- Blog posts
- e-books and articles;
- lead magnets ;
- online brochures and catalogs.
Social Media Marketing (SMM)
This type of marketing is aimed at promoting your brand and your content on social networks. It can be used to increase your brand awareness, increase traffic, and also generate leads.
Channels used by social media marketing (SMM) :
Pay Per Click Advertising (PPC)
PPC is a great way to drive traffic to your site. Its essence is that for each click on your ad you pay the site owner or service provider a commission.
One of the most common types of PPC is Google AdWords. It allows you to place banner and search advertising (contextual advertising). Payment takes place on the same system – per click.
Channels for paid advertising:
- contextual and search advertising in Google AdWords
- paid advertising on Facebook;
- Twitter tweets
- LinkedIn advertising messages.